Extensive expertise & experience.
Our Team.
Consulting Partner
Ethan Foster, Consulting Partner
Ethan has a proven and established record of success in the building and scaling of small businesses. Ethan’s extensive knowledge, network, and expertise make him a leading authority in the beauty industry. Products and services developed for the Multi-cultural consumer have been the heartbeat of his drive and passion. In his role as SVP of Global Sales, L’Oreal’s multi-cultural division, Ethan designed and executed strategic distribution plans for iconic brands such as Mizani, Wave Nouveau, Optimum, and Dark and Lovely. As a consulting partner at Nicole- May he has been instrumental in the development of strategic distribution plans for companies such as Carol’s Daughter, Namaste Laboratories LLC, Namaste Salon Systems, ORS, Scotch Porter, and other brands that are significant players in today’s market.
Managing Partner
Jamila Moore, Managing Partner
Jamila is an accomplished consumer and professional salon products veteran with almost 15 years of combined consulting, sales administration, and management experience. Jamila has a strong customer and marketplace focus, a deep understanding of the retail environment, shopper marketing, strategic market development, and considerable digital marketing and eCommerce expertise. Since joining, Jamila leads digital marketing and e-commerce engagements across various consumer and salon professional product segments, designing and implementing winning strategies for the portfolio. Jamila was instrumental in designing the go-to-market strategies for Carol’s Daughter and Namaste Salon Systems.